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Will Affirm’s Alliance with Apple Power Its Stock Rally?

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Written by Timothy Sykes
Reviewed by Jack Kellogg Fact-checked by Ellis Hobbs

Affirm Holdings Inc. shares surged on positive market reactions, influenced significantly by news that the company unveiled a strategic partnership with a major credit card network, enhancing its point-of-sale financing solutions. On Friday, Affirm Holdings Inc.’s stocks have been trading up by 11.76 percent.

Affirm Partners Up with Apple:

  • Affirm now offers its payment flexibility to Apple Pay users, allowing payments over time with 0% APR.
  • This collaboration is designed to entice users with a seamless buying experience, potentially increasing Affirm’s market base.

Candlestick Chart

Live Update at 16:03:02 EST: On Friday, October 11, 2024 Affirm Holdings Inc. stock [NASDAQ: AFRM] is trending up by 11.76%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Analyst Optimism Sounds Off:

More Breaking News

  • Analysts at Susquehanna have started coverage of Affirm, highlighting expanding merchant acceptance and increased consumer accounts.
  • BTIG analysts upgraded Affirm to a “Buy” rating with an optimistic price target, suggesting stronger growth prospects.

Affirm’s Placement in the Financial Puzzle

The recent moves by Affirm underline a strategic focus on capturing a larger audience by riding on the coattails of Apple’s significant market presence. As many are aware, Affirm’s tie-up with Apple Pay presents an opportunity that may unlock new user segments, particularly among Apple loyalists who value the uncommon mix of flexibility and low financial cost. Imagine the convenience here—just a tap on your device, and that shiny new gadget or garment becomes more affordable with staggered payments, much like spreading butter smoothly over a crisp toast.

However, there’s a backdrop to this optimistic scene—Affirm’s numbers have been painting a varied picture. Revenue figures tell of a company that’s growing, reported around $2.32 billion in the seventh month. Yet, profitability margins remain grim with them needing improvements. The pretax profit margin stands at a disheartening negative 46.6%. These stats suggest that while their top line is impressively expanding, costs are eating into potential profits like a hidden termite gnawing away the foundations of a sturdy house.

Behind the Numbers: Affirm’s Financial Figures

Affirm’s current valuations do spill some beans. With an enterprise value hovering around $14.34 billion and a price-to-sales ratio of 6.2, one could surmise there’s investor confidence in affirm’s future performance or potential breakthroughs. Yet, the lack of a concrete P/E ratio might raise eyebrows among prospective investors. Intriguingly, the company boasts a gross margin of 59.5%, hinting at a high level of efficiencies or perhaps pockets of profitable revenue streams.

Comparing its ability to manage liabilities, Affirm’s robust current ratio of 4.1 suggests they are more than capable of handling short-term obligations. But the total debt to equity ratio of 2.38 warrants a closer look, hinting at financial leveraged commitments they need to meet.

News Has It: How Affirm’s Strategic Moves Shape Market Views

The market oftentimes dances to the tunes played by major collaborations or analyst kudos. Affirm having launched its service with Apple Pay is one such tune that is likely to create symphonies in the trading realm. Alongside, timed analyst updates from firms like BTIG and Susquehanna reinforce Affirm’s bullish annotation in the eyes of Wall Street. As savvy traders would gauge, these endorsements from financial strongholds are akin to a knight receiving his armor, poised to joust in a highly charged capital market tournament.

Concurrently, Morgan Stanley’s recognition of Affirm’s strategic allure amid favorable market regulations for the Buy Now Pay Later brigade is nothing short of a morale boost. With the firm’s estimation of an incremental $1.94 billion in volumes by 2026 buoying the spirits of many.

The Quick Overview: How Affirm Shapes Up Financially

It’s vital to touch upon Affirm’s performance wisdom from their reports. Their income statements reveal sales progressing at a gallop, but at the same time, there’s a consistent need for streamlining expenses. As any budding entrepreneur knows, a successful venture isn’t just about expanding revenue—it’s also about ensuring your expenditure doesn’t spiral out of control.

Their asset turnover ratio presents a narrative of modest use; there’s room to boost throughput efficiency, as they stand at 0.3, suggesting existing resources can be optimized further. The firm’s cash flow documents show periods of significant investment with net cash changes tipping downward by $322.9 million.

In summary, Affirm’s strategic moves, particularly with Apple, along with coveted analyst ratings, thrusts them into the market limelight. Recent financial journeys suggest promising growth marred with the challenge of honing profitability margins. Watch this space, as Affirm’s tale unfolds, much like a plot laden with intriguing chapters yet to be revealed in this financial odyssey.

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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”