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The SOBRing Truth About Penny Stocks

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Written by Timothy Sykes
Updated 7/16/2026 6 min read

We’re still seeing plays at all hours of the day (and there are still big spikers).

But thanks to this sobering drop…

SOBR 7-15-26, afternoon trading into after-hours, big dump
SOBR 7-15-26, afternoon trading into after-hours, big dump

I expect the runners might slow down for a couple of days.

Memorize this chart because it could potentially save you from falling into a trap like that.

Especially once you understand why it happened…

… and how easy it is for a stock to lose half its value in just over an hour.

Most Penny Stock Companies Are Terrible Businesses

Worse, most of these companies will fail (and most will do ANYTHING to survive).

SOBR Safe, Inc. (NASDAQ: SOBR) is just another in a long line of penny stock companies that screw over investors.

Always, always, always remember that these companies are the worst of the worst.

And while I LOVE to trade penny stocks because of their volatility…

This was a sobering reminder to lock in profits along the way and follow rule #1: cut losses quickly.

You might be wondering, if the company is so terrible…

Why Was SOBR Up So Much?

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Going back to last week, the company confirmed it was winding down revenue generating operations.

It also confirmed that its pending merger with Clean World Ventures would go ahead as planned.

That got the attention of traders. As you can see from the chart, SOBR had some wild swings on Monday (July 13) including several volatility halts…

SOBR 7/10 after-hours (AH) to 7/15 AH, 5-min candle, multiday runner, warrant exercise dump
SOBR 7/10 after-hours (AH) to 7/15 AH, 5-min candle, multiday runner, warrant exercise dump

On Tuesday (July 14) SOBR was volatile in the morning but settled into sideways price action in the afternoon.

The biggest spike came in premarket trading on Wednesday.

Then, right after Wednesday’s close, the company exercised warrants for $3.1 million gross proceeds.

What Happens When Warrants Get Exercised?

When a company enters an agreement to exercise warrants, it is essentially getting the warrant holders to buy stock at a pre-agreed price.

But in this case, the company did two things that hurt investors (or longs who got greedy and overstayed)…

  1. It lowered the exercise price from $1.30 to $1.05 per share (that’s a BIG discount)
  2. It gave away two NEW warrants for each share sold

The bottom line is, the company:

  • Needed cash
  • Is trying to stay above the $1 per share Nasdaq listing requirement
  • Needs money for the merger.

This is nothing new for small, poorly run companies.

Sadly, anyone in SOBR got an almost instant reminder of the truth about penny stocks.

Millionaire Moves

Get inspired by Eduardo’s journey to $3 million after starting with hardly anything.*

Eduardo has used trading to build a beautiful life for his entire family (and I couldn’t be any happier for him).

My biggest takeaway from my interview with Eduardo was that every time he focused on a monetary milestone, he screwed up.

In other words…

To achieve trading success Eduardo had to let go of the profit targets and focus on the PROCESS.

Eduardo (along with ALL my millionaire students) started with the Trading Challenge.

It’s the most comprehensive trading education I offer.

If you’re ready to commit, study, work hard, and learn from great mentors like Jack Kellogg and Ellis Hobbs…

If you’re ready for three webinars and multiple video lessons per week…

Apply for the Trading Challenge Today

Once you’re in, I’ll see you in chat…

On My Radar

My mom’s birthday was this week. To celebrate, I took my parents to Columbia to open a new Karmagawa school…

Trading and teaching has been very good to me. And I love my life.

But seeing the joy on the faces of kids when we open a new school is one of the best feelings.

I hope you are inspired to give back when you gain your freedom.

Key Takeaway

Be alert and ready, but don’t force yourself to trade for the sake of trading.

We’ve seen incredible action this summer, but SOBR is a reminder that while volatility penny stocks are a great vehicle for trading…

They also come with higher risk.

SOBR longs learned the hard way what happens when you get sloppy and overstay (even after the stock has failed to prove itself).

This is EXACTLY why I’m so cautious.

Penny stocks are awesome, right?

Just expect the worst and you’ll never be disappointed.

Have a great day and a great weekend.

Cheers,

– Tim Sykes

*Results not typical. Past performance is not indicative of future results


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Timothy Sykes

Tim Sykes is a penny stock trader and teacher who became a self-made millionaire by the age of 22 by trading $12,415 of bar mitzvah money. After becoming disenchanted with the hedge fund world, he established the Tim Sykes Trading Challenge to teach aspiring traders how to follow his trading strategies. He’s been featured in a variety of media outlets including CNN, Larry King, Steve Harvey, Forbes, Men’s Journal, and more. He’s also an active philanthropist and environmental activist, a co-founder of Karmagawa, and has donated millions of dollars to charity.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”