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Which Commission-Free Broker Should You Use?

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Written by Timothy Sykes
Updated 10/15/2021 13 min read

The rising tide of the commission-free broker…

Yesterday there were a ton of articles about commissions ending. Before last week, Robinhood was the ‘free’ brokerage everyone talked about. Then Interactive Brokers announced Interactive Brokers Lite, which is theoretically commission-free.

Within a matter of days, we’ve seen Schwab, TD Ameritrade, and now E-Trade go commission-free.

Now everyone’s messaging me…

“This is such a great day!” 

Just looking at the headlines … everyone’s excited to trade more.

Commission-Free Broker: Headlines Don’t Tell the Whole Story

This is a screwed up industry. Look, I get it. If I didn’t know this stuff…

… if I was just starting…

… I would probably be excited by these announcements too.

The E-Trade Baby Needs a Suit of Armor

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You’ve seen the ads…

The cute little E-Trade baby with all the knowledge and skills…

“Look how easy trading is…”

Sorry to pop the bubble, but studies show that 90% to 95% of traders lose. If that dancing baby were real, it would be a bloody baby … THE BLOODY BABY WOULDN’T EVEN BE ABLE TO BE SHOWN ON TV!

Which is why I have to warn people about this new development.

For me, commission-free trading doesn’t change ANYTHING. Commissions don’t really matter to me — they’ve always been a negligible cost and always will be. And you don’t become a millionaire by cutting your commission costs on trading! This move by the brokerages is like dangling a carrot in front of a vegan’s eyes.

Unleash Your Inner Trader or … the Lure of Commission-Free Broker

This is a trick. A trick to get poor people to trade more.

First, commissions are only $5 or $10 per trade. So you’re talking about saving what it costs to buy a few cups of coffee at your favorite coffee shop.

But…

It increases the gambling aspect of trading. Why? Because now you don’t have to pay commissions. So you can, theoretically, trade more. This is little ticky-tacky stuff that lures in degenerate gamblers. It gets people excited.

You should not be trading more.

Commission-Free Broker Fails to Fix the BIG Problem

What’s the big problem? The problem I’m trying to help you solve?

People overtrade and have no idea how to plan trades. 

I wish they were tripling commissions to make a higher barrier to entry. If fees were higher, people would be more hesitant. There wouldn’t be as much overtrading.

Churning Your Account Won’t Make You a Millionaire

Frankly, most people aren’t gonna become millionaires by overtrading. In fact, they’ll churn their accounts even more. So what’s gonna happen with all these brokers announcing commission-free trading?

My guess is it will increase trading volume. Which means more people will lose. Roughly 90% lose now. But it will probably go up … maybe 92% or 95% will now lose.

More Breaking News

The Worst Mindset Trap I’ve Ever Heard

I know this is controversial. Everybody wants to save money, right?

But frankly, the race to commission-free reinforces the wrong priorities. People wanna cheap out. And they think they’re gonna do better saving a few dollars.

But traders don’t lose due to commissions. They lose because of overtrading. Or taking bad trades. Commission-free reinforces both overtrading and taking bad trades. People will take more bad trades, trade a lot more, and get more frustrated.

That’s why I had to write this post and get it out to you fast.

Are You Prepared for Battle?

This is a battlefield.

Investors and traders are losing the war. They’re getting crushed. If you compare trading to war, then you could compare commission-free trading to a military parade. Everyone’s excited. We all want to see the shiny stuff going by.

“Look, it’s a parade!”

But they’re masking the ugly reality. So when someone messages me and says, “this is so great…” I have to shake my head. No, it’s not.

If you go into the nuances of it … it’s not so great. It’s masking the big problems in the industry. And now, poor dumb people think they’re getting help. The fact is, they’re getting screwed even more.

Again, this is finance. This is trading. It describes pretty much everything that’s wrong with this industry and…

… explains why I teach.

A Warning to Those Who Value Education

Now you know why I have to warn people about this.

My job is to educate based on reality. It’s my job as a 20-year veteran to dispel the myths and expose the ugly realities.

Here’s a reality…

The firms are still gonna make money. Some people are saying “Oh my god, are these companies gonna go out of business?”

No.

If you look at what their actual business is, they make less than 20% of their revenue from commissions. In fact, TD Ameritrade expects to lose roughly 15%–16% of its current revenue. For Schwab, it’s only around 7%. E-Trade expects around a 20% drop.

So, yes, it seems like they’re losing a small portion of their business.

But remember these are still the same brokers. And they’re luring dumb gamblers with this scheme. They definitely have ways of making it up on the back end. A side newbies and poor people don’t even know about…

The Rich Get Richer While the Poor Get Poorer

It’s kinda sad.

The poor think they’re getting richer when the rich are actually tricking them.

“Yay! Poor people … get excited … we’re lowering your commissions!”

And the poor people are like…

“Yay! Let’s save $5 or $10 because I’m poor and it means a lot to me!”

But they don’t realize what’s really going on.

The Hidden Costs of Commission-Free Trading

The brokerages are gonna find new ways of making money. How? Lots of hidden fees. Like payment for order flow. What’s that? What’s payment for order flow? Glad you asked…

Brokers get cash payments for routing orders through specific electronic trading firms. It’s how Robinhood can afford to be commission-free. But like I’ve been saying for a while about Robinhood…

… you can save on commissions but get crappy executions. What’s the point of saving $10 on a commission if you lose $250 because your order fill was crap? And that’s just one example.

When the brokers go commission-free they’re gonna make a little extra in lots of other ways. Like those crappy executions. Or market making. Or by charging you an extra tenth of a penny per share. If you trade with a big account, it might cost you an extra $400. Or more.

No matter how they do it … you’ll likely pay more in ways you can’t even see.

Remember, like I said, right now roughly 90% of traders lose. And this will make the percentage go up … maybe even up to 95%. They’re luring in the poor. And, frankly, the poor get poorer … and the rich get richer.

My Job Is to Cut Through the BS

Those of us who make millions laugh at this stuff. Not at the poor people, at the brokers using the race to zero commissions to lure in suckers.

It’s my job to teach you the ways of the rich. If you’re poor, I’m on your side. Think of me as your champion. I want to educate you so you’re prepared for battle. I want you to see through the BS and change the mindset of cutting costs when it’s not in your interest.

The Rich Don’t Like It

Why? Because I keep being real in an industry full of fakes. And now, it’s an industry with a shiny lure to draw you in and annihilate your account.

You could ignore me. Feel free to enjoy the big no-commissions push. Get screwed on executions. Join the 90%+ of traders who lose…

You get to choose.

Or, heed my warning, learn to plan your trades, avoid overtrading and be willing to pay commissions for better service.

You can thank me later. Hell, you can call me Robin Hood if you like…

Just not the broker.

Trading Challenge

If you’re ready to go deep, to really understand the nuances and build a foundation of knowledge to last a lifetime, apply for the Trading Challenge today.

Be prepared for transparency. Get ready to immerse yourself so you get the most out of your membership. But only if you’re ready. Do you have what it takes?

What Students Are Saying

Check out what my students are saying … this week alone:

On Profit.ly 

From Afoxe40:

“So glad I attended the inner circle at the summit. Jump started my trading. So much more confident. Made a nice little profit of $1100 following the rules and taking profits on $PURA. Love the morning dip buy. in at .11 and out .13. Go to the inner circle live trading if you ever have a chance. Worth it!”

And user BrandoKlein:

“6k shares in $UNRG @.3650 out @.41= +261.60 !”

And these Profit.ly users:

Bloodhound: “timothysykes in response to your question re results today. Bought NAKD 20K just premrkt @0927 hrs for .0575 and sold @0932 hrs for .64. Good process and no risk on overnight hold, which was important for this newb. Had to be away the rest of the day, so really didn’t do anything later as couldn’t have watched it.”

redwagonrider: “[expletive deleted] YA TIM there is the power. knowing how the market is reacting to super strong stocks at the end of the day. Taking the trades that are setting up. focusing only on the biggest % gainer. Effing love learning from you! adapt adapt adapt”

michaeldufresne: “timothysykes $500 on a 2k account on NAKD and $SPNV.” 

cfcmickt: “Bought $CLSI Friday into the close at $0.028 FGD low price OTC as this had further green days after the first recently. Sold this morning for $0.036. Took my near 29% profit, did not want to be greedy and hold and hope for more. Safe profits. Yet another green month.”

MOKI: “$CLSI in at .0608 and scaled out, half at .0822 and the other half at .0870 +239.”

Or this from one of my top young students…

Jack Kellogg: “locked $CLSI 35k from .0335, sell .046s. $400-ish. nice way to start the week.”

Tweets from Students

Like this one from @sublimetrades:

And this from @GaRlk888:

Or this one from @Chesskid90:

And @BHilton124:

Or @Aristi0714:

And this from @MalvarezJj:

And @iceestocks:

And new Challenge student @InceNY1:

Do you have experience with zero-commission brokers? Share in the comments below. New to trading? If you get it, comment below with “I’d rather pay commissions than get crappy executions.” Comment below, I love to hear from all my readers!


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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”