Let’s Take A Look At CNBC’s Ratings, Shall We?
Posted by Timothy Sykes on Fri 16th of Oct, 2009 03:40:31 PM
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<UPDATE: ZeroHedge does it again, leaking the word that CNBC lost 37% of its viewers year-over-year:
IDEA: Perhaps CNBC should focus on interesting/hot stocks like EPIX Pharmaceuticals, Inc. (EPIX), the kind of stock that TIMalert subscribers like to trade for fast profits, check out how some of them did after I mentioned the stock as a potential buy on my LiveStock show:
Made $1,443 watching LiveStock today…Thanks Tim I enjoyed your PennyStocking Part Deux DVD. It really solidifies what I’ve been learning from TIMalerts.
-paynito
Rode EPIX for $700, thanks Tim, great find!
-JL
According to Nielsen, CNBC’s annual decline in total September viewership was a massive 37%: the worst YoY performance in 2009. The decline in the demo audience also hit a high of 27%. The dilemma for Jeff Immelt is the following: do CNBC pundits keep pumping GE (which everyone ignores, as CNBC’s credibility is practically nonexistent), or, at the expense of marking a few hundred billion assets at GECC to fair market value, incite another major market crisis. Perhaps, just perhaps, if the later were to occur, CNBC would have some chance of salvaging its prior year numbers. Although with CNBC now spending hours a day advertising GE engines, it seems like external advertisers couldn’t care less: after all, GE is subsidizing its own station by selling them ad space. Business schools have a word for that: vertical integration. Sane people have another word: biased reporting.
This is a few weeks old now, after first being posted on Zero Hedge and commented on in a very educational fashion by Ritholtz, check it out:
What’s this mean? It means that CNBC loses its audience when the market is bad because they only offer one basic viewpoint: be bullish.
We know this to be pathetic and naive…something better will come along eventually. LiveStock & StockTwits.tv are good starts, but this is just the beginning.
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TIM Trades
View All| Date | Stock | Buy | Sell | Net |
|---|---|---|---|---|
| Nov 19 | AENY | $2.80 | $3.02 | $1148 |
| Nov 18 | NLST | $4.16 | $4.40 | $947 |
| Nov 18 | IMGG | $1.42 | $1.64 | $2094 |
| Nov 17 | NLST | $5.04 | $5.59 | $2195 |
| Nov 13 | VRMLQ | $21.50 | $22.97 | $2901 |
| Nov 11 | EONC | $2.61 | $2.80 | $687 |
| Nov 10 | EONC | $2.74 | $3.36 | $9784 |
| Nov 6 | QXM | $4.31 | $4.80 | $1936 |
| Nov 4 | COT | $8.66 | $8.88 | $642 |
| Nov 4 | QXM | $4.61 | $4.89 | $822 |
| Oct 30 | DDRX | $25.70 | $26.53 | $812 |
| Oct 29 | CTDC | $4.00 | $4.42 | $781 |
| Oct 26 | AWSL | $3.24 | $4.10 | $2516 |
| Oct 23 | RODM | $5.27 | $5.23 | $301 |
| Oct 22 | AMLM | $2.69 | $2.97 | $820 |
| Oct 22 | USEG | $6.12 | $6.09 | $85 |
| Oct 20 | CBOU | $8.93 | $9.06 | $243 |
| Oct 16 | VRMLQ | $16.79 | $18.65 | $2773 |
| Oct 13 | YONG | $11.05 | $11.66 | $1202 |
| Oct 13 | NPHC | $0.59 | $0.71 | $583 |
| Oct 12 | IMGG | $0.60 | $0.70 | $682 |
| Oct 9 | ZAGG | $5.50 | $6.10 | $2380 |
| Oct 7 | GVBP | $0.03 | $0.27 | $702 |
| Oct 1 | NPHC | $0.70 | $0.85 | $1482 |
Total: $98,094 (681%)
