People Love Starbucks, Just Not Starbucks Stock, A Good Lesson

Tags: Books

Why am I not surprised to see yet another book about Starbucks? The New York Times just reviewed it here. Woo hoo. It’s amazing how many of these books there are now—see for yourself—these have all come out in the past year:

November 2007
1348X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1197958947&sr=1-1″>Starbucked

September 2007 How Starbucks Saved My Life

April 2007 Grande Expectations

January 2007 The Gospel According to Starbucks

December 2006 Finding the Next Starbucks

And during the same time, how has Starbucks (Nasdaq: SBUX) done?

What does this prove? Two things. 1. The publishing industry is incredibly slow (SBUX did perform well years ago) and 2. People are sentimental and the stock market doesn’t care

Disclaimer: No positions, just proud that I ripped on SBUX hardcore on CNBC back in March.

PS If you still haven’t checked out my first product giveaway , check it out now and leave a comment on the post to enter to win!

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