You Should Care Only About Stock Performance, Not Revenue Growth
Since I’m about to start writing for AOL’s BloggingStocks.com, I’ve started reading some of the articles posted there. I’m not surprised to see a whole bunch of BullShip! Take for example this interview with IncrediMail’s (Nasdaq: MAIL) CEO. I won’t go into the details(because that’d give off the impression I actually care about this pathetic little company)—instead, let’s focus on this one quote:
“…Profitability will come. As I said, our focus is on revenue growth…”
OK, I understand, you’re trying to build a long-term business, you gotta invest in R&D, make deals that take time to ramp, etc, etc, but c’mon—profitability will come—that’s messed up! Is it any wonder your stock is right at a 52-week low, even as revenues are growing in excess of 75%? Is it any wonder that if I had a longer time horizon, I’d be much more likely to short this stock rather than buy it?
There are two lessons here: one for corporate management and one for investors.
TIM Lesson for Corporate Management: Hey, idiots, when you’re a publicly traded company, your long term vision, short-term profit sacrifice blah blah doesn’t matter! You build your business into a profitable machine, so your shareholders will be happy and won’t get rid of you.
TIM Lessons for Investors: Never buy into any company’s story, buy into a stock’s performance. When you buy into a stock and it doesn’t perform, you get out—there’s plenty of other stocks out there that are performing NOW.

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| Date | Stock | Buy | Sell | Net |
|---|---|---|---|---|
| July 23 | MKTY | $4.73 | $5.40 | $187 |
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1tim
February 3rd, 2008 at 3:33 pm
After this interview and my blog post came out, MAIL announced Google has kicked them off AdSense and the stock tanked to under $3. Google then reinstated them–probly as a result of a lot of begging and/or a change in ad policy–but the stock is still at $3.70. NEVER BUY INTO DOWNTRENDING STOCKS, NO MATTER WHAT THE CEO OR ANYBODY ELSE SAYS